WSJ—Dannon Co. is expected to announce on Friday that it will scale back fat and sugar in its yogurt products, becoming the latest business to team up with first ladyMichelle Obama‘s campaign to fight childhood obesity.
The Partnership for a Healthier America, a nonprofit group created in 2010, has struck similar deals with other companies. Subway committed to only offering children’s meals that have no more than 600 calories and less than 935 milligrams of sodium, and which provide a ½-cup fruit equivalent and meet other nutrition guidelines.
Darden Restaurants agreed to reduce overall calories and sodium by 20% over a decade and to add more “calorie-conscious” options.
Other companies have acted without coordination with the healthier-eating group. Amid consumer interest, Mondelez International Inc., which makes Oreos, Ritz crackers and a number of other snacks, this week announced plans to reduce sodium and saturated fat by 10% by 2020, among other goals.
Sam Kass, Mrs. Obama’s nutrition policy adviser and executive director of her childhood obesity initiative, said that Dannon’s move “does not come without risk. Consumers are fickle.”
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